12.8

//Source(s): The Saturday Evening Post, November 20, 1954,// page 166 (advertisement) The Tru-Vue was kid's dead media, a Viewmaster rival for stereography. The ad's black and white illustration shows a face-mounted (plastic?) viewer. Large square cards holding dual vertical rows of pictures apparently slotted down through the viewer from top to bottom, through the action of a fingertip lever. Ad's copy follows. "O-O-O-O! It's SNOW WHITE and the SEVEN DWARFS "in Tru-Vue... (R) "3-Dimension and Color "Yes, you'll want your children to see Snow White. You'll want to thrill them with the new Walt Disney album with Snow White, Peter Pan and Pinocchio. They'll plead to ride with Wild Bill Hickok and Jingles; to laugh at Howdy Doody; thrill to scores of 3-Dimension adventures. "Each Tru-Vue film card contains a complete 3-Dimension story in seven big color pictures. Story titles are printed right on the film itself. "For rainy days, shut-in days, any days, get Tru-Vue at toy counters everywhere. VIEWER..........$1.49 FILM CARDS.........29c 3 cards or 3-card Album 85c Tru-Vue Company Beaverton, Oregon" Paul Di Filippo ac038@osfn.rhilinet.gov
 * Dead medium: The Tru-Vue stereographic viewer**
 * From: ac038@osfn.rhilinet.gov (Paul Di Filippo)**